The customers of Ocado Limited are drawn from allover the United Kingdom. After a customer makes an online purchase, it is delivered within the shortest time possible. Materials and stock are delivered to the stores as per the re-order levels. The deliveries are also done as per the demand prevailing at a given time. Information at Ocado Limited is handled with care. Memos, emails as well as the use of social and other media apply. This is aimed at making sure that there is a high level of understanding between the company and all stakeholders.