In response to previous attempts of radical innovation, which failed to be integrated into the corporate innovation system, Philips decided to create a technology incubator in the heart of the Technology Campus of Eindhoven in 2006. Founded in the sixties, the Technology Campus has always been used as traditional research centre until the intervention of Ad Huijser, CTO of Philips between 2002 and 2006: he believed that sustainable firms’ growth was only achievable through radical innovation. By “radical innovation”, Huijser meant technology products that were totally new to the firm and to the customers. It is well known that driving radical innovation in large established firm is difficult: these firms naturally create antibodies fighting against time-consuming and costly projects which only open doors to niche markets. Huisjer observed that sometimes Business Units rejected even great innovative concepts because they did not want to take the risk to step out of their core competency. Thanks to the technology incubator, the idea is to develop these state-of-the-art technologies within a protected environment, where they have sufficient time and expertise to nurture.
Crytek is currently working on two free-to-play projects: Hunt: Showdown (which will utilize the fourth generation of the CryEngine currently in development), and updates for the previously released game Warface . The company is also working on two virtual reality projects, namely The Climb for the Oculus Rift and Robinson: The Journey for the PlayStation VR .   The status of Arena of Fate is unknown after Crytek's restructuring on 20 December 2016, which saw the game's developer Crytek Black Sea get closed down.