Slowly, society has been making a slight transition away from stereotyping. Unfortunately it is a difficult process, especially since we rely on second-hand sources for our information for the majority of our knowledge. The main outlet of second-hand information is the mass media(7). As a result of depending largely on the second-hand source of mass media, mass media in turn plays a major role in determining the content of our culture. Stereotyping is a product of culture, therefore, mass media have a strong influence in supporting and tearing down stereotypical characteristics.
Their original meanings are essentially synonymous, referring to printing blocks from which numerous prints could be made. In fact, cliché means stereotype in French. Their modern meanings, however, are quite distinct. Cliché is today overwhelmingly encountered in reference to something hackneyed, such as an overly familiar or commonplace phrase, theme, or expression. Stereotype is most frequently now employed to refer to an often unfair and untrue belief that many people have about all people or things with a particular characteristic.